Platform Overview Video

As a entire renaming and rebranding of a product in the CM Group portfolio, I worked on a few videos that explained the value of the platform in a bite-sized format.

CM Commerce was previously Conversio before it was acquired by CM Group. After a foray into attaching the brand to Campaign Monitor, data showed that the product needed to stand on its own. So to provide differentiation, one of the tracks in the campaign was to create overview videos.

Plan

After receiving a boring script from an agency, I looked at successful SaaS businesses in the Shopify app directory to see what our competitors were doing and started scripting.

The goal of the video script was to be high level, but it also needed to differentiate from the competition. The standard overview videos all had similar methods of presenting and similar narratives, so I set out to make the script a bit more conversational, direct, and empowering.

After scripting, I directed the production in our company office, and helped direct the on-screen creative.