Blog Posts for Campaign Monitor
Content marketing and product marketing blog posts written while at Campaign Monitor.
New Feature Video: Campaign Tagging
As a new feature release, I worked with the product marketing team to create a video tutorial that explained the value of the new feature, while showing how the feature works within the platform.
COVID-19 Content Created to Address Pandemic Problems
I led the content strategy to address problems our audience was facing during the pandemic.
Platform Overview Video
As a entire renaming and rebranding of a product in the CM Group portfolio, I worked on a few videos that explained the value of the platform in a bite-sized format.
Nonprofit Campaign For Campaign Monitor
Strategy for a targeted vertical campaign focused on nonprofits.
Delivra Rebrand
We turned a strong internal culture into a winning brand identity, creating a consistent thread from support to marketing.
Display Ads at Campaign Monitor
Copy for retargeting and prospecting display ads for Google Display Network.
Getting Started Video Series
As a self-serve platform, Campaign Monitor needed simple training assets to carry new users through onboarding. I directed the creation of this video series, overseeing scripting and video production.
The Email Minute Video Series
In an effort to elevate the CMO’s personal brand through thought leadership, I created this video series, from naming to scripting and directing.