Kindful feature detail pages were in need of sprucing up to provide deeper dives on product information.

Riding the rising trend of a end-of-year wrap-up, I spearheaded an effort to create year-in-review assets to showcase Kindful’s work.

I went through two separate product and brand positioning studies, following two different processes with very different outcomes.

I led the content strategy to address problems our audience was facing during the pandemic.

Strategy for a targeted vertical campaign focused on nonprofits.

As a self-serve platform, Campaign Monitor needed simple training assets to carry new users through onboarding. I directed the creation of this video series, overseeing scripting and video production.

In an effort to elevate the CMO’s personal brand through thought leadership, I created this video series, from naming to scripting and directing.

For one of the largest Kindful product launches I directed the entire content strategy and execution.

Fun video series to promote product features and value.