Kindful feature detail pages were in need of sprucing up to provide deeper dives on product information.

We needed to make sure all assets were consistent, and that it took minimal effort and time to get updated assets.

Riding the rising trend of a end-of-year wrap-up, I spearheaded an effort to create year-in-review assets to showcase Kindful’s work.

Content marketing and product marketing blog posts written while at Kindful.

I went through two separate product and brand positioning studies, following two different processes with very different outcomes.

Content marketing and product marketing blog posts written while at Campaign Monitor.

As a new feature release, I worked with the product marketing team to create a video tutorial that explained the value of the new feature, while showing how the feature works within the platform.

I led the content strategy to address problems our audience was facing during the pandemic.

As a entire renaming and rebranding of a product in the CM Group portfolio, I worked on a few videos that explained the value of the platform in a bite-sized format.

Strategy for a targeted vertical campaign focused on nonprofits.

We turned a strong internal culture into a winning brand identity, creating a consistent thread from support to marketing.

Copy for retargeting and prospecting display ads for Google Display Network.

As a self-serve platform, Campaign Monitor needed simple training assets to carry new users through onboarding. I directed the creation of this video series, overseeing scripting and video production.

In an effort to elevate the CMO’s personal brand through thought leadership, I created this video series, from naming to scripting and directing.

Co-presented marketing webinar with partner Classy.

Wrote, designed, and produced every aspect of this overview video.

For one of the largest Kindful product launches I directed the entire content strategy and execution.

For a small business competition hosted by QuickBooks, I created a pitch that included a customer story video.

For Kindful’s Holiday Card, we went all out with a full-blown holiday movie special.

Video series for customers to learn the basics of the platform.