How-To Videos For Kindful

Video

Nov 9

During my first stint at Kindful, half of my time was spent creating support documentation. As part of this effort, I created videos that would demonstrate what I was describing in the article.

Challenge

Kindful had very few high-production support or training videos, so I was painting the foundation with these videos.

I had to make them efficiently, which is always a struggle for any videographer. But without support from any visual designer or art director, I had to create a system to efficiently produce these videos and present the information in a consistent way to reinforce good learning behavior.

Here were my goals:

Deliver bite-sized videos. The series as a whole was meant to be a primer, delving just into the surface. Each video was built upon the previous one, and served to answer only one or two questions as opposed to five or ten.
Employ a template to produce these videos efficiently. Since these videos weren’t very serving of demand generation, this project needed to be done quickly and efficiently, while also producing a high quality product.
Make them feel polished. Most of our competitors’ training videos were very low-grade productions with someone talking into their built-in microphone and recording their entire screen. I needed to make sure Kindful stood out from its completion in these ways.

Plan

Over the course of several months, I made these videos in batches.

I used a keynote template for my animation backdrops, and recorded the product screens with Screenflow. In the final cut, I animated the mouse to move for smooth tracking.

I also composed the music and produced that in its entirety.